“Ad scenario: You cannot change anything by doing nothing” article about writing an ad scenario. We use the techniques to create a scenario for our Erasmus+ Grant Writing – A Complete Course for beginners. The article “Erasmus+ Project Writing” describes how to propose an Erasmus+ project if you want to learn more about the topic. On the other hand, our main aim is to write an ad scenario. We explained how important the title is in the articles we wrote in SEOAGA. After watching many articles/videos about the ad scenario, we created a draft using our previous knowledge.

The draft advertisement scenario in this article was formed due to this research. It is like a mix of what many experts said: everybody says similar things. We aim to primarily benefit young people and youth workers as our ad scenario results. If you have time before this article, we recommend reading the article and asking the right question. Einstein’s question could be: “What are all the questions we need to answer to run a successful ad campaign?”. Therefore, your questions will clarify your mind before writing your advertising script. Also, please read our other article, Effective Promotion, in the promotion category.

Content

Ad Scenario: Framework
Why Title Matters
Ad Scenario: An Example
Conclusion

Ad Scenario: Framework

In short, everyone has developed a method of their own and tells it. For example, in this video;


Feature
Advantage
Benefit

or also expressed as;
Get them to read first (strong headline) (hook.)
After that, answer:
What will they get?
How will this help them?

Similarly;


Firstly, attractive title.
Secondly, story-telling (with 1 2 4 2 1 words). The last 2 1 sentences are a call to action.
And then finally, editing

Another one
Firstly, make clear the target audience. After that, take their attention in the first 7 seconds.
Secondly, reveal a common situation they experience.
For instance, don’t you hate it too?
Isn’t it annoying to have?
Thirdly, show your expertise and solution (in 30 secs.)
Fourth step: Present the solution (stand back on your claims.) Show benefits.
Finally, call to action. Buy this! Buy that! Follow our social media! Subscribe to our newsletter! Like, share our page!

It continues with small differences, but it is not hard to say that this is the main structure.

Why Title Matters

In the first 7 seconds, you should get the target audience’s attention. Otherwise, they won’t continue watching your video, losing them. So it should be a shocking, impressive, striking, powerful title (Hook.)

Ad Scenario: An Example

Now let’s try to do our sample ad for our course. Above all, we opened an Udemy course about writing Erasmus+ projects, with our experiences in the youth fields for many years.

After that, we decide to advertise it to reach more youth and youth workers.

To clarify, check the description part of our course on Udemy. For example, why do they need to enrol on this course?

“Why do you need to enrol in this course?

Here are the reasons;

If you want to;

  • Developing essential skills that will also affect your career,
  • To solve local problems,
  • To be satisfied spiritually,
  • Building an excellent international network,
  • To realise your dream project,
  • To earn from your granted project,

*** Most importantly,

  • To be a change-maker;

… then this course is for you.

According to the World Economic Forum, “Complex Problem Solving” is the most demanded skill of the 21st century. It’s a good idea to start with simple problem-solving techniques. This course will teach you the process of submitting projects from the preparatory phase to the implementation phase.

We want you to learn to propose projects using non-formal education methods in a step-by-step practical approach without being too theoretical (without overburdening you).

You can ask your questions from the Question&Answer section of the course or by writing to us directly. We will be pleased to answer you. Also, we have a community. A closed Facebook group that you can join if you want. We help each other to learn, and co-operate.

After completing this course, you will quickly present Erasmus + Key Action 1 (AE1) projects. Hoping many of our students can do it.”

Let’s make it briefly mentioned above in the context of the advertisement scenario;

Ad Scenario: Title

“You cannot change anything by doing nothing”, I will tell you how to make a change, now

What will they get

  • Firstly, you will learn how to prepare an EU project
  • Secondly, you will have an informal youth group that you will set up on the computer without any formal action (a right that the EU gives to youth).
  • Finally, you can propose a project to your National Agency to grant this group or your organization. In short, the European doors will open to you. You won’t have to strive to be a participant in anyone’s project. You will choose your participants for your project.
  • Our community will always support you while you walk toward the EU.

How will this help them?

  • You will invest in your future by developing critical skills to solve local problems,
  • While building an international network with young people like you, you also be able to earn money from the projects you get granted,
  • You will experience the spiritual pleasure of helping young people,
  • More importantly, you will be one of those who make changes.

Call to Action

It is up to you with your decision to provide them; Opening new horizons in front of you, advancing on the EU path, and being a part of a community that will help you, start with your enrollment of the UDEMY course we have prepared for you by clicking the link below.

Enrol in the course now!

Ad Scenario: Conclusion

As a result, our ad scenario looks like this;

“You cannot change anything by doing nothing” I will tell you how to make a change now.

  • Learn to write an EU project
  • Build your informal youth group
  • Propose projects or be a partner in others’ projects with your group

If you do that;

  • You will invest in your future by developing critical skills to solve local problems,
  • While building an international network with young people like you, you also be able to earn money from the projects you get granted,
  • You will experience the spiritual pleasure of helping young people,
  • More importantly, you will be one of those who make changes.

It is up to you with your decision to provide them; Opening new horizons in front of you, advancing on the EU path, and being a part of a community that will help you, start with your enrollment in the UDEMY course we have prepared for you by clicking the link below.

Enrol in our course now!

Also, do not forget to subscribe to our newsletter.
Finally, join our Facebook group. After that, we will answer your questions as best we can, and do not hesitate to contact us.

Pic: Pixebay